The Entertainment and Sports Arena
Client: Events DC
Events DC is the official convention, entertainment and sports authority for the District of Columbia. They asked us to develop and pitch an awareness campaign to them, to help promote their newest venue, The Entertainment and Sports Arena. I led design for the three proposed campaign directions shown below, and also developed the arena logo featured on the right.
Campaign Direction 1:
Time for Something New
Below: Mock-ups featuring out-of-home, print and social executions.
Campaign Direction 2:
Built for This
Below: Mock-ups featuring out-of-home, print and social executions.
Campaign Direction 3:
Built for This (alternate look and feel)
Below: Mock-ups featuring out-of-home, print and social executions.
