Identity design

Client: Pernod Ricard USA

Pernod Ricard is a French spirits company that owns one of the most comprehensive brand portfolios in the beverage industry. Their American subsidiary, Pernod Ricard USA, asked us to develop a brand awareness campaign to help introduce the Pernod Ricard name to American consumers. They also asked for a refresh of their corporate branding and assets.

I developed a new look and feel for Pernod Ricard USA so that their identity could stand apart from competitors while staying true to the Pernod parent brand. This included a full suite of stationary, print ads, templates, a comprehensive brand guidelines document and a printed and bound booklet that introduces the brand and its history.

Below: Business card designs. I developed a standard card front-side and 6 different card back-sides for Pernod employees to choose from.

Below: The full printed stationary set, including pocket-sized calling cards designed to resemble drink coasters.

Below: Pernod Ricard USA style guide. Click image to view the full PDF.

Below: Printed copies of the Pernod Ricard USA ‘brand book’. This was printed on gloss paper and perfect-bound, for distribution to Pernod Ricard shareholders and senior staff.