Step Therapy collateral

Client: Celgene PAC

Step Therapy is a practice used by insurers as a way to limit spending on medication, by requiring patients to try and fail on various cheaper medicines before coverage is granted for the original drug prescribed. I designed a suite of unbranded materials to educate policy makers on step therapy's negative effect on patients, and how they can help limit this practice.

Below: I designed a tear-off glue pad that mimics the look and feel of a doctor's prescription pad, in addition to various pocket-sized fact sheets.