The Shape of Freedom

Client: Huntington Ingalls Industries (HII)

The Shape of Freedom is a campaign to promote one of the U.S. Navy's principle shipbuilders, Huntington Ingalls Industries, and help highlight the vital necessity of their ships. Though primarily a print campaign, we have also developed infographics, event collateral, social media content and digital display ads targeting policy makers and Department of Defense personnel as our main audience.

Shown here are various print ads and social graphics that I designed for HII's The Shape of Freedom campaign.

Shown below: Animated social content

The Shape of Freedom 2.0

During the summer of 2018, we pitched a complete refresh of the Shape of Freedom campaign. Shown here are a few comps from one of our proposed campaign directions.

Right: Animated GIF for social media