Connecting to Voters
Client: United States Postal Service
In an effort to compete with digital political advertising during the 2020 Covid pandemic, the USPS promoted direct mail as a better alternative for reaching key voters during an uncertain election season. In spring of 2020, I designed a suite of printed and digital materials that present insights, research and case-studies in a highly visual and engaging way to help the USPS sales team promote political direct mail to campaign managers nationwide.
We first kicked off this mini-campaign with the creation of a printed booklet that outlines the key reasons and takeaways and followed this with the creation of an interactive digital infographic and animated videos for Instagram Stories.
Below: Printed copies and interior spreads from the USPS Connecting to Voters booklet that I designed.
Below: The booklet’s central idea of “reaching voters at home” is brought to life through two Instagram Stories videos that I designed and animated below.
Below: The social videos led viewers to an infographic I designed. It walks the reader through the booklet’s main highlights.
